Monetization - Pricing Your Offer

Turn Your App into a Sellable Product

To successfully monetize your app, you need to transform your features into clear, structured offers that partners can easily understand and buy.

Instead of selling individual features, you should create packages combining visibility, engagement, and access.

👉 The easier it is to understand, the easier it is to sell.

1. Think in Packages, Not Features

Avoid selling isolated elements like:

• “1 post in the News Feed”
• “1 event sponsorship”

Instead, combine them into complete offers.

👉 You are selling solutions, not features.

2. Build Simple Sponsorship Tiers

A classic and effective approach is to create tiered packages:

Example:

Gold Package

• Premium visibility (News Feed + featured content)
• Event sponsorship
• Dedicated partner page
• Multiple touchpoints

Silver Package

• Regular visibility (News Feed)
• Presence in selected events
• Limited content exposure

Bronze Package

• Basic visibility (logo, mentions)
• Presence in partner section

👉 This structure makes decision-making easy for partners.

3. Combine Multiple Channels

Your packages should include a mix of:

• Content (News Feed, posts)
• Visibility (logos, banners, pages)
• Events (sponsorship, presence)
• Engagement (interactions, promotions)

👉 The more complete the package, the higher the perceived value.

4. Price Based on Value, Not Features

Pricing should reflect:

• The quality of your audience
• The level of engagement
• The number of touchpoints

👉 You are not selling impressions — you are selling access and impact.

5. Keep It Simple and Clear

Your offers should be:

• Easy to understand
• Clearly structured
• Transparent in what is included

👉 Complexity reduces conversions.

6. Adapt to Your Audience

Your pricing and packages depend on your ecosystem:

• Medikka → institutions, pharma, research partners
• Movn → brands, clubs, local sponsors

👉 Align your offers with who you are selling to.

7. Create Entry Points

Make it easy for partners to start:

• Offer a basic package
• Allow short-term or trial visibility
• Upsell to higher tiers later

👉 Lower barriers = more deals.

8. Evolve Your Offers Over Time

Start simple, then improve:

• Test what works
• Adjust pricing
• Add new formats

👉 Your packaging should evolve with your community.