Best Practices - Engagement Playbook (Weekly Routine)

Keep Your Community Active and Growing

Building a successful app is not about one-time actions — it’s about consistency.

This playbook gives you a simple weekly routine to:

• Keep your app active
• Engage your users
• Drive continuous growth

👉 Small, consistent actions create strong communities.

1. Your Weekly Objective

Each week, your goal is to:

• Bring users back into the app
• Give them something to do
• Encourage interaction

👉 Activity creates habit.

2. The Weekly Routine (Simple Framework)

1. Post Content (2–3 times per week)

Use the News Feed to:

• Share updates or announcements
• Promote events
• Highlight community activity

👉 Keep your app alive.

2. Promote an Event or Action

Every week, give users a reason to act:

• Open registrations
• Promote an upcoming event
• Highlight a key action

👉 No action = no engagement.

3. Send 1–2 Notifications

Bring users back into the app:

• Highlight important content
• Remind about events
• Encourage participation

👉 Notifications = traffic driver.

4. Encourage Interaction

Create opportunities for users to engage:

• Start or reply to a Thread
• Ask a question
• Encourage discussions

👉 Interaction builds community.

5. Update Your App

Keep everything fresh:

• Add or update events
• Maintain the People module
• Remove outdated content

👉 Fresh content = credibility.

3. Example Weekly Schedule

Monday

• Post a News Feed update
• Announce or promote an event

Wednesday

• Post content or start a discussion
• Send a notification

Friday

• Reminder or highlight
• Encourage interaction

👉 Simple, repeatable, effective.

4. Stay Consistent (Not Perfect)

You don’t need to do everything perfectly.

• Keep it simple
• Stay regular
• Focus on value

👉 Consistency beats intensity.

5. Observe and Adapt

Each community is different.

• Track what works
• Adjust your content
• Adapt your rhythm

👉 Improve over time.