Growing Your Community - Activating Your Community with Events

Your #1 Driver of Engagement

Events are one of the most powerful tools to activate, engage, and grow your community.

They create real moments of interaction — before, during, and after — and give users a strong reason to join and come back to your app.

1. Why Events Matter

Events create:

• Immediate value (a clear reason to join)
• Engagement peaks (activity around a specific moment)
• Stronger connections (online and offline)

👉 No events = low engagement.

2. Use Events as an Acquisition Tool

Events are a powerful way to bring in new users.

Best practice:

• Share your app link / QR code for registration
• Make the app the entry point to the event
• Promote the event across your channels

👉 One event can generate dozens (or hundreds) of new users.

3. Activate Users Before the Event

The experience starts before the event.

What to do:

• Open registrations early
• Send reminders via notifications
• Share updates in the News Feed
• Highlight participants (via People module)

👉 Build anticipation.

4. Engage During the Event

Make your app part of the live experience.

Examples:

• Use QR codes for check-in
• Share live updates or key moments
• Encourage participants to connect (People + Chat)

👉 The app becomes a companion to the event.

5. Extend Engagement After the Event

The event doesn’t end when it’s over.

After the event:

• Share results, photos, or highlights
• Start discussions (Threads)
• Encourage follow-ups between participants

👉 This is where long-term engagement is built.

6. Combine Online & Offline Experiences

Events bridge the gap between digital and real life.

• Online → registration, communication, content
• Offline → experience, networking, interaction

👉 The combination is what makes your community strong.

7. Repeat and Build Momentum

Consistency is key.

• Run events regularly
• Create recurring formats (weekly, monthly, seasonal)
• Build habits within your community

👉 Each event strengthens your ecosystem.